Sprout Social – In this article I will describe how

In this article I will describe how marketers can create a funnel for social media content to support three levels of funnel: awareness, consideration and transformation. To learn more about the measures and tasks that support each phase of the content marketing funnel, see the Sprout Social Media Measures Map today. Of course, not all brands will feel comfortable taking such a bold step, but social marketing companies can be inspired by their own corporate identity. As social marketing professionals, we spend a lot of time converting marketing content. In the Sprout Social Index, 45% of consumers say they will not follow brands in the media if they publish insignificant content. Once your audience knows about your brand, you can go to the content funnel to think about it. Customize your content and your approach to the different social networks that your brand uses. Sprout ViralPost® technology analyzes your audience’s social engagement models and determines the best time to publish the most interesting content. With the right content and clear goals and objectives, brands can successfully engage their customers at all stages of content marketing. Not only is there a strong call to action, but Epic Games has also created a sense of urgency by adding the word “free” to guide clients through the content funnel. Social marketers know this: according to the latest Sprout Social Index, 69% of marketers say that their main goal in social marketing is to increase brand awareness. We need a complete content funnel, optimized for transformation at every stage. The next step, of course, is to create a campaign and develop a content funnel strategy from start to finish. The content marketing funnel, of course, is as good as its components.