Scoopit Blog – One of the most memorable forms of content

One of the most memorable forms of content curation is the “Share Coke with their name on the page and share a photo on social media. Above, we see an example of an industry leader using this form of content curation to populate “their” blog with relevant content optimized for visibility on search engine results pages. Be sure to research the social sentiment about your industry and use it to determine the type of content users are looking for when performing search queries about your industry. Curating content doesn’t have to be a manual process, but while platforms like Scoop.it! are dedicated to automating the curation process, it’s important to use your own customer knowledge and ability to identify quality content to find successful formulas. If you notice that many members of your audience are asking similar questions, it suggests that there is limited content that answers their questions, and that the content may be well positioned to rank high on the SERPs if it can clearly answer their question. This act of feedback can greatly expand your network and help Google crawlers better understand the industry you belong to instead of assigning value to the content you create. Content curation allows you to use and reuse the most relevant, useful and engaging content to increase conversions on your site. If you find valuable content from another trustworthy and resourceful site, share it when you share your content with your followers, but avoid asking for anything in return for this free promotion. As you can see from the chart above, the vast majority of marketers focus on factors that drive conversions, improve quality content distribution and drive content marketing measurement. All of these factors can be best leveraged by selecting great content created elsewhere for retargeting. Content has the potential to convert your website or brand into attractive, value-added content without having to immediately spend time and resources creating your own text or multimedia content. If you repurpose another author’s content, it may be worth letting them know that you found their work particularly valuable and will follow up to see what they share in the future. Visual content is another form of curated content, but it still has the potential to accelerate SEO and audience engagement in other ways. This approach gives you a better understanding of what things people in your industry want to know more about, and it can do wonders to make your website, blog or social media profile better for other users who want to know the same thing. Content curation is similar to the role of a museum curator who selects the most important objects and works of art to display to the public.