Joe Fuca adds that more and more companies are using reputation scores to track, analyze and respond to customer feedback from all customer contact points. Wayner described Google’s My Business journey and how this partnership with Reputation.com would help companies with multiple points of sale or locations improve their visibility on Google searches with advanced and accurate profiles that score best and stand out. Tiffani Bova, Chief Evangelist at Salesforce and author of the best-selling Growth IQ, fascinated the audience in “his” keynote speech with a convincing presentation on the opportunities for business development in this incredibly transparent new environment, focused on customer retention. Speakers from Salesforce, Google, JD Power, Banner Health, AutoNation and many other leading companies talked about trends, shared success stories, and shared their knowledge of reputation management and customer experience with an attentive and knowledgeable audience. Together, they explained how reputation management has evolved and why it increasingly needs to include both structured and “raw” customer data and contacts. With more than 3 billion connections per month, Google My Business enables companies to deliver real-time experiences that meet customer expectations in a world where the mobile phone is ubiquitous. Google’s Wayner Emi talks about the partnership between Google and Reputation.com and its impact on customers. He says we provide feedback on Reputation.com’s economic innovations, including our close integration with Google’s professional services. A customer-centric model is currently inextricably linked to success, but it is evolving rapidly and requires the flexibility and transparency that many companies are not used to. During “his” keynote speech, Joe Fuca shared the stage with the founder of Reputation.com and Michael Fertik, author of The Reputation Economy. The practical workshop enabled all users, regardless of their level, to take full advantage of the reputation of the communication platform. After all the positive feedback we receive, the Transform’20 will certainly provide even more training opportunities for users. At the conference, Reputation.com announced a comprehensive partnership with Google that includes Premier Partner status. The customer experience is certainly a competitive advantage, but the biggest problem with sales is providing a quality experience and meeting customer expectations. “Eighty-five percent of executives surveyed said that these are internal, not external, barriers that hinder their business growth,” “he” says. “These barriers can only be overcome by systematically using data to create positive feedback cycles for customers. Our first day at university was a great success, thanks to the Reputation.com Learning & Development Training team, led by Kristin Lisson.
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