Reputation Management Maturity –

Reputation.com recently published “The State of Online Management 2020″ in collaboration with London Research. There is growing evidence that reputation management is critical to brand success, but requires a comprehensive approach to achieve the greatest possible impact. Companies gave themselves an average score of 6.5 out of 10 for their online reputation, although research shows that the benefits of ORM are obvious. Online reputation management is about influencing and managing the debate around your brand across all digital channels. Brands can benefit a lot from building CX and managing reputation online. Each brand needs to manage its online reputation, and one brand plays a more active role than another. Join thousands of colleagues and get the latest information on reputation management, brand strategy, search engine optimization, customer service and more. Research shows that positive reputation effects include higher sales, higher conversion rates and better ROI marketing. ORM is a multi-level approach to monitoring, managing and improving brand reputation online. While some companies are just beginning their journey to ORM, there is no better time than now to learn how your company can better serve your customers and do your best online. Download our ebook “Getting Started with Online Reputation” for more information. More than a third of consumers in the US, UK and Australia expect brands to respond to social media feedback, whether it’s positive or negative. This includes optimising folder lists, promoting ratings and reviews, monitoring media and analysing feedback to improve CX.