Quick Tips – And if you respond to negative criticism

And if you respond to negative criticism quickly, courteously and professionally, you will increase your reputation in the eyes of the people who read these responses. A consistent and timely response to evaluations is one of the best things you can do for online reputation management. A TripAdvisor study found that hotels that responded 65% or more of the time received an average rating of 4.15 stars, while hotels that rarely or never responded to ratings received only 3.81 stars. You may not have control over what people write in their reviews, but you do have control over your professional profiles on Google and other websites that people use when booking trips. Negative ratings happen, but they don’t have to have a significant impact on their reputation. If you don’t ask for feedback, the people most likely to leave are dissatisfied guests, and this can give a distorted picture of the quality of your hotel. You will be surprised at how many quick responses to evaluations can improve your reputation. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. There is no overestimating the importance of online reputation management for hotels for several reasons. Even if you are not marked on someone’s Instagram station during your stay, your social hearing aids can find these stations and inform you so that you can make a positive contribution. Your concierge and counter managers can request evaluations at the checkout and other interactions, which can significantly increase the number of your evaluations. This helps you in your search engine ranking, especially when people are around and looking for hotels “close to home”. “Check these profiles regularly and update them as needed. On the other hand, reviews are less important to the average consumer than those of other consumers. In addition, people often venture into the unknown when booking a hotel – a stranger who spends a lot of money to be as sure as possible that they make a good choice. Here are some tips to strengthen hotel reputation management as July 4th approaches. These opportunities may be perfect for requesting evaluations, and many evaluators will be in the mood to make your hospitality something positive.