He likes to dig into email data to discover new marketing ideas and new informative ways to tell the story. When they realized that their email programs were not very dedicated to their email programs, they turned to Return Path by Validity to find a solution. To read the full article on how Terminix has optimized its email program, read the case study here. In her spare time, Patty likes to travel to new places, meet friends and continue her mission to find the best guacamole in New York. Patty Atwater is the director of Return Path Content Marketing. And without access to performance data, it’s almost impossible to solve delivery problems. “The Return Path is more than a tool for measuring deliverability. Valid for 2019: Log in to her on LinkedIn.
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