Optimize Your Content – Instead of creating content that

The best marketers use their creative skills to write and analyze data to document each stage of their content strategy. Marketers should use Google Analytics as their primary content to track and analyze campaigns. From multi-channel monitoring to sentiment analysis, content marketers have never had so much meaningful data at their fingertips. By constantly analyzing the data, marketers can gain insight into consumer behavior. While there is always a place where marketers can find new ideas for better content and an ideal audience, many of these big questions relate to who should be the target, what content, and when you can answer by viewing the data. Monitoring the content strategy of an ICI using a variety of tools can be a tedious exercise in an information overload environment, making them extremely ineffective. If you are not using analytical tools to shape your content marketing strategy, start with small steps today. The main advantage of Mixpanel is the ability to track individual users and send them emails, text messages and pop-ups based on user behavior of your online content. You can start testing short content from existing campaigns and use this data to report on future content. By using the full range of information that data can provide, you can optimize your content strategy and improve hardware almost instantly. So you can analyze how your various content campaigns have transformed your website visitors into potential customers and customers.