Now that consumers are looking for information on how

Now that consumers are looking for information on how companies cope with the limitations of VIDOC-19 evaluate purchase options, prepare for work and distance learning and do their best to keep themselves informed and entertained, research is more important than ever. If high-quality content – well-documented, properly cited, optimized and original – continues to be published regularly, it is far more likely to be presented to motivated researchers, even with “noisy” research results. Can it appear in response to your relevant inquiries? Depending on the resources available locally, it may be an appropriate time for local actors to invest in optimizing existing content for their specific city or region. If you never had the time or resources to work on translations, now is the time to optimize content for your Spanish, French, German or other clients. The essence of this change is to find and optimize content that gives you the best search results. Supported by SEO and marketing experts, local staff in each department can help create the hyperlocal context needed to create quality local content. Today, it is particularly important that your content gives consumers the answer or information they expect when they click on your ad or list. In addition, there may be resources available to support your brand with thought leadership content that can be shared and promoted around the world. These channels motivate people to search for products and services like yours, learn more about the brand, read reviews about you and much more.