In the latter case, it is important to separate your personal and professional presence, and while the data suggests that young consumers in particular are more likely to focus on brands that have a social attitude, you need to think about how to communicate this and whether your brand profile is the right place to focus these efforts. For a growing number of brands, social platforms have become important customer service channels, allowing consumers to quickly and easily connect to the platforms they already use, while offering companies the opportunity to raise and resolve issues and provide additional support if needed. Promotions and exclusive offers are the two main reasons why respondents indicated they are likely to make a purchase based on a brand’s social media activities, so providing a level of exclusivity and informing the public about relevant offers is another important use case. This increased expectation is highlighted in a new Boston Digital also asked respondents why they were more likely to interact with a brand through social media. First, the responses show that the main reason people follow brands through social channels is to learn more about the company’s products. However, the overall data suggest that the focus should be on their core offering and that they should focus their social content on the brand. As mentioned above, Boston Digital’s comprehensive report gives a better idea of a number of key elements and considerations for its social media strategy. And as more and more companies embark on the path of social customer service, expectations of others are increasing. If you haven’t yet learned about some of these aspects, it’s useful to take the data and see if your social presence can help you better respond to growing consumer demands. More than half of the respondents said that it is “extreme” or “very” important for a brand to respond to their comments on the topic of society. As mentioned in the introduction, more and more consumers are seeking this type of social support. In summary, the most common reasons people do not follow brands include “irrelevant content” and “lack of response to questions or comments”.