In the article “The Future of Messaging Applications”, the author Thomas Hasson said: “Messaging applications will mark a paradigm shift for marketers when interactive and contextual discussions replace advertising. So, what are the HubSpot challenges and what can you expect from the product? HubSpot Conversations will be different from other communication tools in the current market. Starting in 2018, HubSpot Conversations will be available as part of the HubSpot CRM Free, and one of the first platform level features will be available in the next HubSpot Client HubSpot. At this year’s INBOUND conference, Dharmesh Shah, co-founder of HubSpot, announced the release of a new tool called HubSpot Conversations. By providing easy access to calls, it helps contacts find solutions wherever they are and on any device they use. Dharmesh Shah, co-founder and CTO of HubSpot, said: “Whether it’s between two people or between one person and a robot, individual messages are the future of communication. It’s a contact communication platform that you can use with your contacts today with a variety of existing messaging applications. The conversations you make every day continue to evolve on different platforms, and the relationships you try to establish can be lost. As with all marketing and trading promotions, you need to clarify the actions you take in conversations with your contacts based on your feedback. See how the discussions in HubSpot will look like as follows. Gartner expects that by 2020, 30% of our engagement with technology will be through “conversations” with “smart machines”. These daily conversations are becoming increasingly mobile and easy to understand.
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