Microsoft Digital Marketing – Microsoft’s Digital Marketing

Microsoft’s Digital Marketing Center for Multimedia Research and Management is adding new features and opening a beta version of the Free Platform is now available for small businesses in the U.S. The product — available here — aims to simplify search and social media management through automation, but these updates show that Microsoft is also responding to user requests for additional manual controls and data transparency. Jeannie Marvin writes about paid digital advertising and news and trends for Search Engine Land, Marketing Land and MarTech Today. Customer Action Tracking and on-site analytics are now available in the Digital Marketing Center. Customer Action Tracking shows whether users are taking the conversion actions they are tracking on their site, such as buying a product or submitting an order form. Jeannie Marvin is a senior editor at Third Door Media. She manages the day-to-day editorial operations of all publications and oversees paid media coverage. They are featured in a new searchable phrase map, and advertisers can review and stop irrelevant searches that have triggered their ads. With more than 15 years of marketing experience, Ginney has held leadership positions at both companies and agencies. The opinions expressed in this article are those of the guest author, and not necessarily those of search engine land. The new Top Ads report shows the most effective automated text ads and allows advertisers to customize their text. Advertisers can insert their own text ads, but DCM also automatically generates text ads by website and company category. In addition to AI-based ad management, DCM also supports organic social management for up to 10 profiles. Analysis also includes priority page views, average time spent on the site and pages visited. Discover specific tactics to help you overcome critical marketing challenges.