Michael Brenner is a leading CMO, influential figure in content marketing and digital marketing, international speaker, and author of Mean People Suck and The Content Formula. He is the CEO and founder of Marketing Insider Group, a leading content marketing agency. Learn how to create in-depth content and increase your return on marketing investment. Today, Michael helps create effective content marketing programs for leading brands and startups. That’s why it’s so important to bring empathy into marketing to take a truly customer-centric approach. Here are some ways to integrate empathy into your marketing strategy to create better connections and achieve better results. Instead, try to focus your content marketing efforts on helping your target audience by consistently providing content that solves relevant problems. Marketing Insider Group offers content marketing seminars and content development services. By combining data and customer empathy in your marketing, you can achieve extraordinary results. We used the Brand Trust Survey, a special report by the Edelman Trust Barometer: About the Brands We Trust, to get some interesting insights into the importance of trust in marketing. While it’s true that social factors can affect our ability to acquire this skill, we can learn to overcome our environment-even if it’s full of angry and unpleasant people. In your article, you describe the difficulty of marketing video content. This sentiment resonates strongly with Noah Fenn’s article, “Despite all this data, empathy is still the best tool in a marketer’s arsenal.” This article has inspired many of my thoughts over the years, which I summarized in my post “Empathy is the best tool in the marketing toolbox for success.” Expand your content and start demonstrating a return on your content marketing investment today. It’s easy for marketers to view their audiences as numbers or data points rather than people with real names and needs. Follow these tips to incorporate empathy into your marketing strategy.
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