Once you’ve developed a social media marketing plan, use Hootsuite to plan all your social media messages, communicate with your fans, and evaluate your performance. Bonus: Get a free social media strategy model for quick and easy planning of your own strategy. A social media marketing strategy is a summary of everything you plan and expect to achieve in social media. It’s the perfect place to plan all your social media activities, from photo and link sharing to blogs and videos. Your social media strategy is a very important document for your business and you can’t expect it to be effective the first time you try. It is also very important if you want to turn social media enthusiasts into customers for your business. Read our guide to using social media analytics and the tools you need to use it. In this article we will guide you through an eight-step plan for creating your own social media marketing plan. If you are already using social media tools, you should go back and see what you have already done and achieved.
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