Media Examiner – In the group Michael shares tips

In the group, Michael shares tips, suggestions and data from his own TikTok algorithm evaluates and controls content, finds advice on how to create TikTok content for his business and looks at examples of companies that have successfully used TikTok. Like YouTube content, a simple 30-second TikTok video can appear and work for weeks or months. There are two types of ads on the TikTok platform: self-service ads, which allow you to place an ad for a certain amount of money, and placement ads, which appear in certain places when you open the application, for example, as the first video in the stream. Don’t forget that TikTok wants to understand who your audience is and wants to show your content only to people who will see it, so they will want to come back and see more. If you’re a marketer or content creator – as a Facebook advertising expert – and you post TikTok content, the platform can contact you and pay you to continue what you’re already doing. TikTok always uses this information to find other people it thinks are the perfect audience. While Michael believes that more advanced features such as swiping are being developed, TikTok’s traffic management for content now requires careful design and content creation. To further explore marketing at TikTok, I interviewed Michael Sanchez in a podcast on social media marketing. They then funded the Creators Fund – first by $200 million, then increased to $1 billion – to pay ordinary people to play and create TikTok content. TikTok uses seven key data points to evaluate and deliver content that reflects the unique personality traits of TikTok. For example, if your TikTok profile has Facebook ad discussions, but the first 10 videos are dedicated to your chat or kitchen, you need to delete those first 10 videos because the data is still tied to your profile. Ask yourself what problem your audience wants to solve and how you can help them as soon as possible. Then create content on the subject to entertain them and at the same time make them the center of everything they want to learn. One of the strengths of TikTok is how the algorithm processes and adapts content to a specific user, and how it differs from algorithms on other platforms. To illustrate this, TikTok usually doesn’t show a wide audience with videos that show the wrong language or people who have been injured during a trick. If the video matches your niche and the interests of your ideal audience, but doesn’t go well, and you don’t want anyone new to your profile to get the wrong impression of your content, you can make the video private.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.