Media Demographics – Facebook’s user base and reach is

Facebook’s user base and reach is global, making it very easy for many brands, even those with an international social presence, to find their target group online. Sprout Social helps you understand and reach your audience, engage your community and measure performance with a single all-in-one media management platform designed to connect. The user demographics of any media network are an integral part of any marketing strategy. According to Statista, the network has 322 million international users and 87 million monthly active users in the U.S. Compared to other social networks studied, Snapchat tends to attract younger users. Let’s say you’re happy with your current social media marketing strategy and want to explore more networks. According to Statista, 35% of teens in the U.S. named Instagram as their favorite social network after Snapchat. Like other networks, Snapchat is used all over the world, but the largest number of users (97.55 million) is in the U.S. Since the social space is constantly evolving, it’s helpful to know the latest stats when reviewing decisions and adapting content to how your audience uses different platforms. With Sprout Social, you can pull data from your specific social media platforms to find out the demographics of the people who actually follow you. If you want to increase your reach, we recommend that you examine the demographics of your own social presence to see if it deviates from the average. Media demographics can help you create marketing figures and understand your audience in detail. As a professional social media platform, it makes sense that the platform should reflect today’s workforce situation. As of the end of 2019, there were 210 million daily active users on the networking site. If you want to expand your audience, such as reaching Generation Z, you can use current demographics to determine which networks to focus your content energy on.