Matter | Branding – If you find our ideas about brand

If you find our ideas about brand strategy and management interesting and want to explore them further for yourself, your marketing teams, or your leadership teams, we can design a customized training and development project for you. The Blake Project helps brands at every stage of their development: get practical advice from experts on strategy, growth and brand purpose. We focus on sharing stimulating ideas, encouraging discussions about strategy and brand management, and building a community of marketers. BSI is a service of The Blake Project, America’s leading brand consulting firm serving marketers around the world. They seek to measure brand equity with simple scales – from 1 strongly disagree to 7 strongly agree – that ask consumers to quantify their level of brand satisfaction. Brand resonance is the degree to which a brand’s meaning is fundamentally resonant with its users. A resonant brand is with you because it helps you express an aspect of your personality. In fact, there are several dimensions that lead to what my colleagues and I call brand resonance. Many Eastern cultures emphasize the importance of the collective self, where a person draws his identity mainly from the social group. Before the era of postmodernism, many brand decisions were predetermined, and there were relatively few choices. But if we look more closely at the importance of brands, we should ask ourselves why our possessions matter in the first place. Here are some examples of measurements of brand resonance.