Martech World – In 4P marketing technology MarTech

In 4P in time and marketing management framework, the second P in time and for the platform, are the people who bring the right team to work with the right mix of traditional marketing skills and modern technical capabilities. As experts in their field, they can bridge the gap between Martech companies that are quick to innovate and an organization that has other priorities beyond marketing technologies. As a rare animal, covering both marketing and IT professionals, it will be the two-headed Hydra, which will be able to use the general skills of a marketer through the integration and technological expertise of the IT department. We are the first to recognize that Martech’s management requires not only new skills, but also a new way of organizing teams, departments and departments – the entire organization needs to be abandoned. It turned out that 86% of traders worldwide would spend more on Martech in the next 12 months, but 65% believe that most of the technologies they work with are too complex to create a good customer experience. Just as you don’t expect a company that isn’t even a mid-sized company to develop all of its digital, creative, social and internal advertising, including consulting and vendor support, it has huge advantages. More specialized functions, such as a novice marketing technologist, will be a new addition to many of these functions. Does this mean that you fire your marketing department and start over? No, not at all. However, companies are not required, and they should not just look at marine knowledge. But we have to admit that a forward-looking, data-centric and market-oriented team of companies is likely to be a little different.