MarTech Revolution – And since 90% of consumers consult

And since 90% of consumers consult comments online before deciding which company to buy from and nearly 68% of people are directly affected by what they read about a company, product or service in comments or social media, managing their online reputation is an essential business strategy. The number of options available may seem daunting at first glance, but ultimately they all have one goal: to help marketing teams around the world achieve their annual goals. Want to know more about the trends we see in the second half of the year and beyond? Download our ebook, Top Trends for Online Reputation and CX Management in 2019. Hanapin Marketing’s annual report on the state of affairs of the PPC shows that 79% of marketers say that the PPC is a key driver for their business, while 62% of marketers plan to increase their PPC budget by 2019. Business records are an important part of an effective online reputation management strategy. In the UK, 8.7% of retailers said they would increase their budget in 2019, according to a study by IPA Bellwether. We’ve already covered this in a previous article, and while it’s clear that the world – and the marketing teams – won’t stand still, we can still make some predictions. New technologies such as artificial intelligence, 5G technology, voice research and mapping applications, as well as continued interest in consumer reviews, will have an impact on consumer behaviour in 2019 and beyond. Join thousands of colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. In addition, the report shows that 49% of marketers plan to spend more on social advertising this year. Never before in the history of marketing have companies had so many technological opportunities at their disposal. On the other side of the Channel, spending in Europe has doubled over the past five years and is now regularly reaching record levels every quarter. And in the United States, advertising spending grew by $212 for the ninth consecutive year, ending in 2018. This is 9.6% more than the year before. Of course, it’s no coincidence that, as this list grows, so does marketing spending.