Marketing Wild Child – This type of content may be suitable

This type of content may be suitable for both small and large companies, and provides the “social proof” that the consumer wants before making a purchase. Some of the new KMU tools have built-in rights management to deal with the “rights” aspect, but it’s important to make sure you have rights before sharing user-generated content. User-generated content is important because people do not rely on advertising, but on an authentic user experience. A recent report by Reputation.com on CX-Trends showed that 83% of consumers under 35 don’t trust advertising, celebrity recommendations or any traditional communication strategy. People are used to sharing content, and most are eager to share important brand experiences. A few years ago, Coca-Cola launched a very successful UGC campaign by placing names on the product packaging and asking people to tell their story verbally or visually. The Starbucks White Cup competition, which invited consumers to celebrate the Starbucks White Cup and post pictures of the results, soon received thousands of entries online. The “before and after” photos that people post on social networking sites and the ratings that they post on Google are just two examples of user-generated content. Creating content that allows your social media sites to work before they become active can be challenging. Influential marketing has lost some of its luster in recent years because consumers recognize the links between influencers and big brands, but UGC is different. User-generated content, according to the same report, generates 6.9 times more content than brand-generated content. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer service and more. Another factor that determines the value of CGU is its ability to spread quickly to consumers across multiple online channels. User-generated content is marketing content, so it must be used like any other marketing content.