Luke Richards – A new report by e-commerce design expert

A new report by e-commerce design expert Xigen showed that British consumers feel misled by the so-called dark UX design brands. The digital world is flooded with dark patterns, and using this tactic has long been commonplace for many brands. There are a number of incomprehensible regularities that consumers face on a daily basis, such as fraud, price avoidance and hidden advertising, but the report showed which tactics are the most unpleasant for consumers. It is clear that with the introduction of obscure patterns, brands are entering a particularly dangerous territory, as this can have harmful effects. Brands will use these obscure standards to make sure that they transform sales and keep customers exactly where they want them to be. Like the brands themselves, consumers often have only one goal: to go to the site, find what they want, buy and leave. Xigen is a UK eCommerce and Digital Marketing agency specialising indeveloping testing, marketing and supporting high quality eCommerce websites. These grim plans affect brand reputation and customer loyalty in different ways.