LP Secure Storage – With many of our Marin Social customers

With many of our Marin is well prepared for the iOS 14 updates and provide information about the impact of iOS 14, especially for Facebook users and advertisers. Multi-channel advertisers should take advantage of advanced ad tracking solutions from search publishers and social media channels, as well as a third-party server-to-server solution such as Marin Tracker. In this way, advertisers can analyze the effectiveness of the paid channel from the publisher’s perspective and with conversion rates based on clicks deduplicated and measured in the same attribution window. Apple’s iOS 14 updates are great for user privacy, and Facebook is following Apple’s updates with changes that improve privacy settings. As for the impact on Facebook users, Facebook is introducing a screen that asks iOS 14 users to agree to track Facebook ads. Facebook will limit conversion tracking to iOS 14 users who opt out. As for the impact on Facebook advertisers, Ads Manager includes detailed, account-specific action items for advertisers. While Google and Facebook are preparing for a cookie-free future, neither publisher has announced plans for cross-channel ad tracking. Our proprietary tracking dashboards include click-based conversions, deduplicated with transaction IDs for an unlimited number of conversion events. Marin customers using Marin Tracker can also report conversion data from Tracker through MarinOne. Google logs “simulated” conversions, and Facebook can log estimated metrics for iOS 14 ad campaigns at the ad and ad set level. When users opt out, advertisers have limited information about the conversions generated by FB ads for that user.