Local SEO – Small businesses should use local SEO

Small businesses should use local SEO strategies especially when people are looking for additional health and safety information related to COVID-19. Think about what you do with your smartphone: how often do you search for information about stores, restaurants or events in a particular location? Searches such as “restaurants near me,” “hotels in New York,” or “auto repair dc” are considered local searches. Businesses should prioritize local SEO strategies to increase their chances of appearing in search results pages for their location. Small businesses should use local SEO strategies to boost their search engine rankings, especially for mobile search. If a company has a strong presence in local search results pages, many consumers will use this as motivation to visit local websites. Because younger consumers are more likely to use their phones for quick searches on the go, companies targeting a younger audience can make the most of a strong local SEO presence. Small businesses that optimize their website content and use key Google features to provide useful information about their business can increase traffic to their stores. Nearly half of Google’s search queries are local, highlighting the value of having a presence at the top of search results pages for SEO agencies and businesses targeting local audiences. Small businesses that prioritize local SEO strategies can connect with mobile users, build a local customer base, generate traffic and increase sales. Despite the difference in mobile usage among younger and older generations, Visual Objects found that consumers of all ages are likely to seek out a company’s online presence before visiting in person: 77% of consumers under 35, 90% of consumers ages 35-54 and 87% of consumers over 54. Matt Kalik, SEO director at search marketing agency Delante, agrees that it’s important for small businesses to start with the basics when planning their local SEO strategy. The more useful information a company can provide its customers on the search results page or on its website, the more likely they are to visit the store. Local SEO strategies to attract customers, along with a positive in-store experience, help small businesses increase sales.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.