Whether you make an effort or not, or know your brand online, your customers are your customers, and they make decisions based on that. Who is your company now? Who do you want to be? Having your employees on the same page about your company’s current mission can make all the difference in changing your brand online. This is the last and most difficult step we will talk about – better ads on search engines like Google is the most effective step to improve your online presence. Why can’t customers do this with your company? Even simple things like a color scheme can help your customers instantly recognize content that comes from you. To really progress in your online brand image, you need to know what you want to say about your company. Often, these are active like your website, social media and your company’s online site reviews. Why should what you publish online be different? The online brand image is defined by a few elements: Consistency, volume and emotion. If you don’t have the time or team members to do it, Reputation™’s team of experts is the answer for you. Learn more about how we can help you promote your brand. This is the best way to evaluate how you work with online brands, because the only way to really know if you are better than someone else online is to see how they are. If you blog every day, answer questions and get the most consistent email, no matter if you can’t access Google. Exhaustive research, time and money invested in this topic are an important part of the 21st century economy. You should keep track of what your competitors are showing, take clues from them, and generally just know how your brand looks online. Google will always show you what is most relevant to your business, based on the internal search algorithm. The online brand is simply what is published on the Internet.