The good news is that platforms like Instagram make it easier for businesses to take advantage of the emergence of user-generated visual content. Ironically, the increase in user-generated visual content means that companies need to step up their efforts to make their business more visually appealing. The increase in the publication of user-generated visual content on the web is not only good news for brands. User-generated visual content is more important than ever, which is good news and bad news for businesses. The picture was published by a customer who was rated as a local Google guide, which means “he” has more influence because of the amount of content “he” publishes. According to David Mihm, customers who place unfavorable photos on a company’s Google My Business page are one of the biggest problems local businesses face. There’s another big problem: the above restaurant can’t do anything to prevent the customer from showing an ugly image on their Google My Business page. Not all user-generated content is of high quality. It is important to publish professional-looking content – repeatedly – where people can find your brand. Brand content ads that are still in their infancy should provide companies with another tool to increase their visibility on a growing platform. Join thousands of colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. Read my article for more information and download the following guide to find out how you can improve your online reputation through more effective social media management. The company can only expect someone else to mark the image as poor quality, and perhaps Google will consider its removal.
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