Google ’ – But to get right to the point Google also

But to get right to the point, Google also published a blog marking the first anniversary of the Medic update entitled “What Webmasters Need to Know about Google’s Major Updates”, which further consolidates the important role of E-A-T in recent algorithm updates. Using Readable to analyze your state of mind: Winning sites are 728% more likely to use the “very formal” feature in YMYL content than losing sites. The winning health sites are 34% more likely to use medical browsers to view their content than losers. In general, YMYL sites, such as medical, legal, financial, information and political sites, have been most affected by the latest algorithm updates. While it is important to consider E-A-T when considering why the site has been affected by recent updates to Google’s algorithm, E-A-T is not the only issue that can lead to performance degradation. When analyzing the work of the winners and losers of the algorithm, it becomes clear that Google’s algorithm is modified to encourage YMYL companies that demonstrate excellent work in the field of E-A-T. Site winners are 258% more likely than losers to use real experts to work with their content. Our E-A-T study shows that companies must be careful not to mix advertising content with YMYL content, especially when it comes to health issues. If your content penetrates areas that are inherently more “YMYL” such as your pet’s health, or specific topics such as “cancer treatment”, E-A-T becomes crucial. Winning sites are 213% more likely to be HON-certified than lost sites. Similarly, lost sites are 117% more likely to have links to YMYL content. Winners are 45% more likely to have a clear editorial policy on their site than losers. Lost sites are 433% more likely to have links to medical content pages. As a constant winner in basic algorithm updates, eMedicineHealth has a page that lists all dozens of board-certified doctors and healthcare professionals in the U.S., as well as their editorial functions on the site. Using the Wayback Machine, it is clear that the diet physician has continually improved and updated “his” diet page to include more quotes, fact-checking, better labels for fact-checking, a formalized medical review process,reliable counters’ that show how reliable a particular source is, better grammar, stronger nutritional information, and more.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.