Erik Huberman – Erik Huberman founder and CEO of Hawke

Erik Huberman, founder and CEO of Hawke Media, recently spoke to Reputation.com about what it takes to become a good marketing entrepreneur. His company is called “your outsourced CMO” and offers tailored marketing services. The main reason we called “him” “Your Outsourced CMO”, however, was to say that we offered a high level marketing partner. A Facebook user won’t suddenly say, “Today seems like a good day to hire a personal injury lawyer. “They must have an existing need. When it comes to outsourced CMOs, the idea is for small businesses to have a high-level expert to oversee their marketing activities. As a personal injury lawyer, you are unlikely to succeed in reaching specific audiences with social media advertising. Because they cannot afford a high level CMO, they often hire a junior to manage their marketing department and the opportunity costs are incredibly high. But in terms of direct response, Google advertising makes sense because people will use search engines to find a personal injury lawyer. However, as marketers, it’s generally only good for PR to be the first to start a new marketing activity or channel. In this case, social media is not the best marketing channel. For example, if a potential customer reads a negative review on Facebook, they may decide to go in a different direction than working with your company. As one of the Top 25 Marketing Influencers and an of the magazine by 2017, Huberman has accomplished a lot so quickly. Our entire model is a la carte, month to month, from marketing experts who only incorporate the missing parts of a marketing organization. For us, our online reputation represents most of our business, so it’s essential for us to maintain it. For example, social media is an excellent channel when customers make an impulse purchase and you can create a demand for a product. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more.