According to the survey, 61% of entrepreneurs noted the importance of “increasing brand awareness”. How many of them understand that search engine optimization is one of the most effective ways of organic increase of brand recognition? While we know that Google is the giant that dominates the internet. While TikTok, digital RP, voice search and others, even traditional marketing, seem to be a threat to SEO as an industry, in reality they are all screws in one big marketing engine – and SEO is one of the most important. Although Google sometimes seems to intimidate its customers personally, it actually improves its algorithms so that spam that doesn’t serve its users is less likely to hit the search results. But to confuse the problem, it’s worth adding that being number one in Google’s search results doesn’t mean exactly what it says it does all the time today. TikTok, digital public relations, voice search – new terms have been invented in recent years and new social networks have emerged. When we look at these statistics in real figures, we think of an industry with a very competitive search term and a lot of research, such as “cheap flights”. As the Internet grows faster and faster, search engines that work efficiently and effectively are gaining in importance. And at that time in the history of search engine optimization, search engines such as Archie, VLib and Veronica were simply virtual libraries with little or no search capability. If you think that SEO techniques don’t work, there’s probably a reason why Google doesn’t have time to choose sites that it doesn’t like and hide them from SERPS for no reason.
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