Although the use of social media platforms has increased over time, email remains an important link for businesses. It provides a direct link to your potential customers, where you can promote your latest offerings in a targeted, timely, and essentially free manner. As Apple asks app users if they want to share their data with brands, building your own audience database has become even more important, as has using that data in a more specific and targeted way. This has probably become even more important with Apple’s recent introduction of new TCA privacy rulesprivacy rules. In short, if you want to maximize your marketing efforts, email has a role to play. Here are some helpful tips: see the full infographic below. Check out ads from companies in your industry.
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