At Reputation X-scorecom, we’ve developed a state-of-the-art measurement system that not only shows how fast your business is performing, but also compares it to the industry average and tells you what action you need to take! If you’re trying to attract new customers, retain existing customers, or simply improve as a company, I highly recommend you take a look at our helpful CX tool, Reputation X-score. Once you’ve decided on the business problem you’re trying to solve, you can start thinking about what kind of feedback you need to gather. It’s usually a mixture of the following: Businesses trying to grow, retain customers, increase lifetime value, or reduce costs. Each company has to decide which way and which feedback methods they want to use for their program. My most important asset: take the time to analyze and understand your customers’ reactions and what they say in their comments. When aligning a company with feedback, make sure the recipients can actually influence the measurement so they feel invested. The best CX programs will apply some science to your feedback to make sure they understand what’s really driving the results. Operationally, closing the loop is an easy way for frustrated clients to move forward. A good CX platform will automatically apply some scientific data to feedback and show users the impact on results. Make sure your teams are ready to respond and address any issues. If they don’t deliver the customers they promised, they will be doubly disappointed. Creating the right business culture is one of the most important factors in the success of a CX program. It is the actions and decisions we take based on feedback that really matter. One of the key things I considered when writing this article is the actions that can be taken after receiving feedback from customers. It’s not enough, and your feedback can’t represent all of your customers. For example, concentrating stores and restaurants in ATS is not as effective as concentrating on the quality of the team’s interactions with customers.
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