Edelman Trust Barometer – People trust search engine

People trust search engine results more than any other type of media. The Edelman Trust Barometer shows that 65% of consumers trust online search engines more when searching for a business. It should be noted that online reputation management best practices are based on the principles of online human behavior and search engine optimization content and marketing tactics. By observing trends in user behavior and enlisting the support of an experienced reputation management partner, you can build lasting trust and respect for your online identity. The most effective online reputation marketing tactic is to publish valuable, credible and quality information to help inform consumers. Consumers will find that companies hire people to write false reviews or use other automated, inorganic means to build a positive reputation. People will trust a company more after reading positive online reviews. When customers search for businesses online, they not only read customer opinions, but also the company’s responses to those opinions. REM companies do what most public relations agencies and digital marketing stores can’t: protect a company’s online reputation from harm and restore its online reputation. The world of online reputation management is rife with stories of tragedies, accidents and unseemly rumors that can destroy careers and entire companies. If you hadn’t thought about online reputation management before reading this article, these statistics might have changed your mind. But there is one aspect of modern marketing that is potentially more important than all of this: online reputation management. What works in online marketing also works in online reputation management. This guide is designed to give you insight into the current state of online reputation management and how to use those statistics to your advantage. More people than ever are seeking information online and forming opinions about people and businesses. 12% of consumers do this every day! For online reputation statistics, this number shouldn’t be too surprising.