Edelman Trust Barometer – A special report on the Edelman

A special report on the Edelman Trust Barometer 2019 : Which Brands Do We Trust?”, a study conducted in eight countries found that an overwhelming majority of consumers, regardless of markets, age groups, income groups or gender, say brand trust is critical to purchase. To earn the highest level of consumer trust, brands must back up their brand promises with action. Consumers know that brands have the power to make real change, and they trust brands that use that power to work for them. While consumers complain about brands that reflect their personal beliefs, brands fail the test of trust. Edelman’s research in recent years has shown that as the role of brands in our lives and society has evolved, so have people’s expectations of brands. Today, the most trusted and award-winning brands are changing the lives of consumers and the communities they target. As always, brands should provide a reliable product and a pleasant customer experience. But today, consumers have many more reasons to doubt their trust in a brand.