Duct Tape Marketing – Highlights: Bestselling author

Highlights: Bestselling author, teacher and entrepreneur Seth Godin explains what it takes to create and produce a successful podcast, the difference between a local and professional approach to media production, and the relevance of conferences in today’s world. What to Remember: Stephen M.R. Covey shares his thoughts on why it’s so important to make people feel understood, how a paradigm shift can change your reality, why spirituality doesn’t have to be religious, and how it can help you get through tough times. Bottom line: don’t let anyone ruin your dreams! Kara Goldin tells her story, the incredible risks she “took” and how she “overcame” big problems by throwing a tip in the middle of all the doubts her and others. In short, Shapiro explains why companies should consider getting into content production. I chatted with some great guests, did some solo shows where I was able to share some of Duct Tape’s marketing philosophies, and shared excerpts from my latest book, The Self-Reliant Entrepreneur, which came out in October. Bottom line: you put time and effort into creating content, you should make the most of it. While 2020 immediately brings to mind words like “challenge,” “difficulty” and “crisis,” there are many lessons that will impact and shape the future of small business and marketing. In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing podcast. Allison Levine tells her story about starting her journey at the age of 30. I talked to some great guests on the Duct Tape Marketing podcast. In recent years, he has moved into marketing strategy consulting and now hosts several popular podcasts, including the MarTech Podcast and Search Voices. 2019 was another great year with the Channel’s Marketing Ribbon podcast. If you know your small business needs marketing, but you don’t have the time or resources, look no further. Margolis shares his three-step framework that will help you capture the imagination and attention of your audience and connect them with your story about what you’re selling. Staples will talk about the five most effective positive emotions in content to get people thinking and sharing: Happiness, Wonder, Curiosity, Empathy and Surprise.