Donations and Corporate reputation ist Corporate reputation is a complex and multifaceted asset that The Ultimate Guide to Corporate Reputation “It takes 20 years to build a reputation and five minutes to destroy it. Building and maintaining a company’s reputation is an ongoing process for CEOs and other business leaders, but it all starts with one word to remember: “Stakeholder.” Improving and maintaining a company’s reputation is an ongoing process for CEOs and other business leaders, but it all starts with one word to remember: Stakeholder. Leading an organization and building a positive reputation means constantly looking for ways to make the positive press outweigh the bad press as much as possibleThe The fact that a company’s reputation cannot be touched, seen or told does not mean that it is not one of the most important assets of any organization. As a collective image of stakeholder interest and sentiment, corporate reputation is the backbone of any company’s success and the characteristic that allows it to differentiate itself from its competitors. When defining corporate reputation, it is important to remember that it is an intangible asset. If people perceive your company differently because they have different interests, their collective perception determines your company’s reputation. A company’s reputation is the sum of all the opinions and beliefs that exist about a company based on its history and perspectives relative to its closest competitors. Perhaps that’s why most companies surveyed by McKinsey & Company indicated that improving or maintaining a company’s reputation was their top priority when addressing sustainability issues. Like these quantitative metrics, corporate reputation is also important to a company. A positive corporate reputation is very difficult for competitors to achieve or surpass. However, unlike tangible assets, the value of a company’s reputation is not correlated with a physical object and may be more difficult to accurately quantify.