Digital Media – In the coming years the number of viewers

In the coming years, the number of viewers will continue to decline, so traditional television advertising will continue to decline significantly in favour of the use of digital media as the preferred advertising platform. KRG research suggests that if retailers begin to take into account these times of audience decline and redirect their budgets to digital methods, television advertising revenues in the United States could fall to less than half their current levels in the next ten years. In 2019, brands will have to consider digital methods to reach their target audience, many of which use online streaming services more than cable boxes. With digital media advertising methods, you can track, measure and make the necessary adjustments to optimize your ads – in real time. First a study by Omnicom Media Group’s Hearts & Science agency revealed that nearly half of Millennials and Xers no longer watch video content on conventional television. This makes these generations “inaccessible” by traditional advertising methods, especially since most streaming platforms, such as Netflix, do not allow brands to advertise on the site. As mentioned above, the focus has shifted from traditional to digital media. The cost difference between television advertising and digital marketing methods is enormous. Instead, they choose to watch content on new streaming platforms – Netflix, Hulu, Amazon Prime and YouTube TV – that have conquered public space. Although research suggests that things aren’t as bad as you might think for TV advertising, the figures are still quite clear on at least one front: more and more consumers are turning to online viewing of content. In addition, digital advertising spending will for the first time in 2019 exceed that of television advertising and traditional advertising. Digital media seem to destroy TV advertising, but this may not be the case, or at least not at all. Any changes you make to your digital marketing campaigns or content can be quantified by tracking CTRs and conversion rates to determine exactly where and how something should be optimized and, once again, you’ll quickly see if you’ve made the right decision. However, digital media methods are able to collect personal data at a more personalized level, allowing for much greater customization.