Digital Marketing Magazine – Next it’s important to

Next, it’s important to understand their needs and behaviors, using a combination of consumer research and data analysis to create good content that engages consumers. Branded content campaigns can be more effective if they include personalized elements. 63% of consumers globally agree that personally relevant content improves their opinion of a relevant brand, and 58% rate brands more positively when they provide them with content that is relevant to their interests. Digital PR can help you raise awareness of your business among your target customers, give you more content to share on social media, and most importantly, generate backlinks that help you optimize your SEO. Our research shows that the right contextual environment increases content appeal; 64% of consumers worldwide agree that they are more receptive to branded content when it appears on a trusted online information brand. In short, brands must have a clear content marketing strategy that engages consumers with interesting and relevant content delivered in an engaging format and in a relevant medium. The most relevant content a marketer can deliver is “personalized” content, and Content Connect II shows that 77% of consumers worldwide expect to see more personalized content in the future. Carefully analyze all elements-including who your audience is, what they’re interested in, and what channels they consume information-and then make an informed decision about what content to produce. Consumers have become more cautious and selective about the content they consume, but new research shows that they are still open to branded content if it reflects their personality type and is presented in a tone and style they prefer. Our recent analysis shows that companies offer their employees a variety of forms of content, from long-form articles to links and annotations to images and videos. The best content marketers use research and audience data to develop stories and messages that resonate with customers. Employees want to know how your company is handling the epidemic and are willing to use that content to stay informed. Brands that create and maintain trust with consumers through authentic and carefully selected content can generate empathy and engagement. By taking a clear approach to all aspects of content creation, your company will be in a much better position to attract potential customers.