For our latest state of the art digital advertising report, we’ve examined more than 400 leading digital marketing professionals from 12 industries to learn more about their current goals, strategies and challenges. Through regulations such as the GDP Protection Act and new PPC regulations requiring advertisers to adopt new privacy strategies, publishers continue to work to gain and maintain the trust of their audiences and advertisers. Marin Software data shows that the share of items in Instagram’s advertising expenses increased over the last quarter. While paid research continues to dominate digital advertising, other channels also play a role. Advertisers are working hard to achieve key strategic goals, such as improving brand recognition and reducing friction among their customers. They also seek to enter new markets with more tactical games, such as Omnichannel campaigns and performance optimization. Brands that achieve their strategic and tactical goals will perform better than their competitors.
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