Content Marketing Trends – But this year when the

But this year, when the Institute of Content Marketing reported that 88% of B2B marketers use content marketing, it also reported that only 30% of B2B marketers said their companies are effective in this regard. At least once a week, members of your marketing team come together to align content creation and distribution with your documented strategy so that you can keep track of all your ongoing efforts. Over the past five years, B2B marketers around the world have viewed brand recognition as the primary business objective of content marketing, which changed in 2015. After participating in the social media advertising session at INBUND15 our marketing team optimized our paid services, and this year we had to agree with 48% of sellers: it was very effective. Therefore, it is not surprising that the creation of attractive content that meets business goals remains a priority for content marketers. Fewer marketers have a documented content strategy than last year. This allows us to provide updated information on the status of various content projects and assess the effectiveness of our marketing initiatives in achieving our monthly, quarterly and annual business objectives. But documenting your content strategy isn’t enough – you and your team need to be responsible for implementing that strategy to achieve the results your company needs. Go beyond your marketing team, get to know the talents and experiences of others in your organization and create content for your entire team. Marketing companies continue to prioritize and strive to create effective and compelling content. Join more than 35,000 marketers and get the latest content from Influence & Co. Our marketing team meets in person every Thursday and communicates regularly, every day by email, email and our personalized software content.