Content Marketing Paradox – Another approach is to develop

Another approach is to develop high-quality editorial tools for customised advertising campaigns: publishers offer their advertisers better services and generate additional revenue without compromising the quality standards that audiences expect from their brands. However, until a wonderful revenue-generating weapon is available, many publishers resort to local advertising methods, where advertising is very similar to the shape, touch, function and quality of the media platform’s content. Publishers need to clearly understand how their strategic goals and sales plans can affect other aspects of their content marketing initiatives, starting with the writing process. Ultimately, however, the formula for successful content marketing may be that publishers are doing what they have always done very well: providing the valuable information their audience is looking for. The COPE method (creating, publishing once, publishing anywhere) is a popular method that can help publishers preserve their distribution channels for relevant content. For example, publishers who know how to write for printing need to convert a script when they create content for the multimedia world. Jeff also recommends that publishers increase their chances of success in content marketing by focusing on research. Of course, publishers have the opportunity to use their legacy of high quality content and their relationships with viewers if they adapt to changing digital trends. Many brands have followed the advice to behave like publishers, competing in content marketing. As a content strategy consultant, Jody helps companies assess their content and resource needs, build infrastructure and operations, and write interesting articles on various channels and media platforms.