Organize training for your sales team to help them identify relevant content that removes weaknesses in your prospects and helps them overcome common obstacles in the sales process. By finding and delivering the right content to your target audience, you can effectively communicate your value, your vision and your USPs without giving them the feeling they are buying your message. By preserving the content, they should not spend precious hours every week creating perfectly written media materials. The answer? Content Preservation: The practice of finding and sharing relevant, high-quality content that adds value to your audience and your brand. Tell them what worked so well with this specific content, what conversations you had as a result of sharing it, and why your audience found it so valuable. Three quarters of companies have between one and three content specialists, which is enough to provide some of the content your sales team needs, but maybe not all of it. Regardless of the context and added value of your sales representative, this can help you build stronger relationships with potential clients, and content retention can provide the answer. Sharing marketing reports, trend information and media forecasts can help your sales team position themselves as experts who take the pulse of the industry and gain customer confidence. HubSpot research shows that total revenue is the most common measure of success for content marketing strategies. We have already discussed how third party content is more likely to gain the trust of potential customers than guarantees provided internally. With this in mind, you should start looking at content preservation as a way to create and build trust in your brand and increase its reach. In this article, we will discuss the value of sharing saved content rather than presenting it in a series of educational videos or downloadable PDF files and you will have content that you know is truly valuable. In other words, if you can find the right content from others, you can play an important role in convincing your potential customers to buy it. It’s easy to rule out saving content like laziness or shortcuts.