Consumer Behavior | – To help people look at their problems

To help people look at their problems differently, we say they should look at the “why” behind consumer behavior, not just focus on the “what. “For example, parents may take their kids to the movies on a Saturday afternoon, but the real purpose is to entertain their children. While not the only requirement for successful innovation or growth, defining the objectives that current or future customers are trying to meet is at the heart of any innovation strategy; it helps guard against phantom opportunity-seeking and provides a foundation for intelligent, data-driven innovation. But what if people only know part of what they want? Or, even more radically, if they don’t understand why they want what they want. While at first glance this confusion may seem like a recipe for innovation disaster, it is in this knowledge deficit that the opportunities for new growth lie. If you find our thoughts on brand strategy and information management interesting and want to learn more about you, your marketing or management team, we can create a personalized training and development program for you. The basic principle is the intuitive, though not so obvious, idea that by examining the “why” of people’s actions, you can discover a range of reasons – emotional, psychological and practical – why people behave a certain way and not otherwise. We focus on sharing ideas that inspire thinking, stimulate high-level conversations about strategy and brand management, and strengthen the marketing community. A wide range of solutions can be used to accomplish these tasks. So it doesn’t make much sense to focus on the solutions you use, as marketers often do. Offering discounts on tickets or a better selection of snacks may help you compete with the movie theater in town, but ultimately these solutions are a superficial way of thinking about the competition. Once you understand what people are looking for, it’s easier to predict what products or services they will and will not accept. BSI is a division of The Blake Project an American brand consulting firm that serves marketers around the world. Job factors — the underlying context that makes certain jobs more or less important — influence clients’ decisions about how to fill a job. Ultimately, people are simply trying to do something with their lives, whether it’s a personal purchase, a business-to-business transaction, or the use of government services. The concept of Jobs to Serve is successful because it focuses innovators on the right problems, rather than pressuring them directly to develop solutions. By understanding real behavioral motivations, a company can discover new markets and innovative levers that were previously neglected. The many decisions you make throughout the day-what toothpaste you use, whether you drink coffee or tea, what product you buy for your business-are all part of achieving these goals because each one defines them. The best way to win may be to set up a small play area inside or provide an opportunity to mingle with the dates after the movie is over.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.