Company A – Companies that have opted to reduce their paid

C has decided to increase its presence on paid social networks by 2020. The era of social distance creates a new online behaviour that is the crossroads of paid, earned, shared and clean marketing or the PESO model. To demonstrate the effect of social pay with organic social, let’s take a look at the last six weeks. A brand awareness campaign with paid SEO can lead to more organic search traffic with an increase of brand related keywords. Not only the pre-click metrics show an improvement, but also the organic social traffic shows an upward trend. The following week, when attention returned, the organic social traffic increased to a similar level again. Compare this with company B, which left its paid social budget unchanged. In addition to the volume of traffic that social networks can offer, participation in these platforms takes place via their users who like, share and comment on messages and advertisements.

Written by

Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.