Change | Branding – If you find our brainstorming sessions

If you find our brainstorming sessions on strategy and brand management interesting and want to deepen your knowledge for yourself, your marketing teams or management teams, we can design a customized training and development program for you. We are committed to sharing interesting ideas, fostering dialogue about strategy and brand management and strengthening the marketing community. Contribute to Branding Strategy Insider : Thomas Gad, from his book Customer Experience Branding, courtesy of Kogan Page Publishing. BSI is a service of The Blake Project, an American brand consulting firm serving marketers around the world. And his collaboration with Karl Lagerfeld underscored his own concept of constant change: Karl embodied the changing nature of fashion. The fact that the fashion chain was able to attract famous designers known for their honesty is one of the biggest surprises for H&M. When H&M was trying to define its brand and its experience, it did not search for or invent something new and different. Branding Strategy Insider helps executives and marketers build strong brands. In an effort to be “fun” in fashion, the company defined fun through a wide range of everyday novelties, affordability and unexpected collaborations. H&M decided to leverage its ever-changing offerings and focus on how it does things rather than what it does. The concept of the business is such that many retailers can claim: fashion and quality at the best price. Fashion is characterized by both swarming behavior and a desire for differentiation. Consumers want to belong to a group, but at the same time assert their individuality, both as individuals and through their style. This collaboration started in 2004 with Karl Lagerfeld. What makes H&M special is that the stores are constantly changing. © 2006 �2021 The Blake Project.