Candidate Political Stances – To illustrate this the Sky

To illustrate this, the Sky Nova team recently interviewed more than 1,000 employees and more than 200 recruiters to learn how they use information from social media to gain insight into the political views of job candidates and how it influences their decisions. Because social algorithms increase the reach of emotionally triggered content, which in turn leads to more comments, engagement, information sharing, etc., it’s important to understand the impact of social media. It’s an incentive for publications to be more biased in their posts to generate reactions and increase traffic to their sites. And hiring managers, who are evaluating not only skills but also competencies, are becoming more and more aware of candidate announcements and updates on social media. Another aspect of this shift is the growing openness of people’s personal political views through their posts and actions on social platforms. The reason for this growing gap is unclear, but all indications are that social media is primarily responsible. There is no doubt that politics has become more divisive over the past decade. People are increasingly taking sides in political debates and often attacking or belittling people who disagree with them. Instagram is currently testing a new sticker for IG Stories. You may not have known your Uncle Jim’s views on climate science in the past, but now you probably know the views and approaches of many more people, which can also contribute to the divide. The social platforms themselves contradict this, but again, the evidence for correlation is quite clear. And it has also had a broader impact: recruiters now consider it when evaluating candidates. There are ethical issues here, but the point is that if you express an opinion, people will read it. You can read the full Sky Nova report here or see the results in the infographic below. Find out what companies are advertising in your industry.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.