Brand Strategy – Today Mike Vice President of Marketing

Today, Mike, Vice President of Marketing in Chicago, Illinois, poses the following question about the relationship between branding and brand positioning. If you think our brand strategy and brand management thinking is insightful and you want to get to know yourself, your marketing teams or your management teams better, then we can develop a customized training and development for you. We always treat brand strategy and brand positioning as separate issues – I don’t think we have a single element that covers both. Branding Strategy Insider helps executives and marketers like you to define and increase the value of your brand. To come back to your question, Mike, branding is the sum of its focus, while positioning is the tip of the spear. The question is: how would you briefly describe the difference between brand strategy and brand positioning? Actually, I’m looking for help. We focus on sharing experiences that promote an in-depth debate on brand and brand management and promote community among marketers. Brand positioning, which is so important, is only one element of the brand strategy. While it is essential to demonstrate brand positioning, it cannot replace a global brand strategy. We found that a common mistake made by advertising agencies and others equates to branding with branding, brand messaging and marketing communication. While branding messages are an important part of branding, many other potential elements of branding are still missing. Strong brands make credible, relevant and distinctive brand promises that are a central element in brand positioning. That’s why major brands organise brand positioning workshops at least once a year. I read their thoughts on the brand positioning elements that make me think. 21 August 2019 Branding vs. branding