Brand Growth | – If options are sold under the same brand

If options are sold under the same brand, but at different prices, make sure that the perceived value of each offer is well differentiated to avoid trading with the cheapest option. Make sure that the brand is known at the point of sale to form positive associations already existing among predisposed people. Invest in paid communication so that your brand is automatically taken into account when a relevant need or opportunity arises. Reflect this at each point of contact and in interaction with the consumer to create consistent mental “ownership” and strong buying power. Build clear brand values and use them to ensure brand recognition, both online and in-store People cannot search for a brand unless they immediately think about the need for immediate recognition. Choose communication channels within your budget that combine to maximize effectiveness and highlight significant brand differences, and then focus on specific needs and behaviors. On average, three-quarters of the growth is in people who are willing to choose a brand. It is therefore likely to generate less growth than launching a brand in a growing economy or expanding an existing brand into a completely new category. A consistent idea based on the difference in brand interest, but updated with a new implementation, will help build strong memory structures. Sellers need to look for new ways to make their brand easily accessible to customers. Offer a positive and memorable customer experience that matches the promises of the brand. Make sure that the content gives a sense of immediate relevance to the point of sale by conveying a significant brand difference. Recognition automatically triggers an instinctive desire based on existing brand associations.