Brand Extension | – Why was the largest e-commerce company

Why was the largest e-commerce company that purchased brick and mortar plants a seemingly moribund footprint of outdated physical companies and, in some ways, a competitor to Amazon’s food supply? Amazon looked beyond its established perception as a digital brand and instead set a good example and entered its true identity as a brand of convenience and service. When implemented with strategic precision and execution excellence, expanding and evolving brands can offer tremendous benefits: the potential to redefine and establish their brand, build affinity and loyalty with consumers, stimulate conversations with industry and consumers, and accelerate business goals. This does not mean that change is at the expense of money or change for change, but that as the world changes rapidly, brands must consider how they move to satisfy consumers and differentiate themselves from the competition, and when they must maintain and respect their mission and DNA when risks can compromise it and cause more harm than good. The positive response, which goes beyond a storage time of just two minutes, is reflected in the brand evangelists who led the conversation, in the press coverage that went to Taco Bell and in the unique opportunity to test the products and merchandise in a room designed for the superhinito. The Bell was a Taco Bell brand experience at every point of contact; from food served, interior design, hotel activities, exclusive merchandising items, the brand was the focal point as a platform to entertain and excite its customers. Last year, we worked tirelessly together to pass on the savings to our customers. “Amazon, which has sought not to enter a new company without doubling its promise of convenience and service, has doubled accepting whole foods and rewarding those who are part of the Amazon family. Taco Bell has excelled and continues to demonstrate that risk can be an absolute success if it is based on a deep understanding of consumers and their own brand identity. With better access to information, a greater variety of products and services, brands have quickly changed to adapt to what this new consumer not only wants, but also expects from a brand. It is not yet clear whether Taco Bell will continue to perform similarly in the future, but it is certain that the brand will continue to pursue its DNA of pleasure and serve its fans in a different and unexpected way. On a visual level, it is essential to be aware of and not lose sight of who you are as a brand, what value you offer, and not stray from the value of the brand and the promise that you will become unrecognizable to the consumers with whom you will interact. If consumers are not prepared for change and the changes presented to them do not correspond to what they expect of a brand, regardless of intention, mood or perception, they will lose ground. While not all risks are profitable, the risk of brands stagnating or deliberately moving away from the movement with the flow of consumer motivation and preferences is apparently greater than when, over time, they emerge from contemplation with the possibility of losing sensitivity, relevance, value and loyalty. If you find that our thinking about brand strategy and brand management is insightful and you want to know yourself, your marketing teams or your management teams better, we can develop a training and development commitment tailored to you. The brand has already evolved beyond its original fast food footprint to its Cantina model, which offers new design and alcoholic beverages and a fashionable partnership with Forever 21; there have been some fundamental precedents as to whether the chain could handle more than its traditional model. BSI is a service of The Blake Project, a leading U.S.-based brand consulting firm serving marketing professionals worldwide. Netflix, which found that most consumers were using its pure streaming service, attempted to develop this activity by defining clearer lines between the two subscription models to extend to one and invest more steadily in the other.

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Steven has over 12 years of internet experience, from design, to programming to internet marketing. It's his background in branding and marketing that led him to the path of protecting his clients reputation online, a specialized field that he has received years of training. When he is not researching the latest online marketing trends, you can find Austin meeting with clients and working to deliver businesses the results they need.