There’s not much difference between the way you think and the skills you need to train kids and the skills you need to create quality content. Similarly, the content seller has a job: to produce content that is so informative, engaging and relevant that its audience keeps coming back. Their content responds to a desire or need that the audience is trying to satisfy at this particular time. Greg Reid is a B2B content author and soccer and lacrosse coach based in Portland, Maine. You want to have fun and improve your content marketing skills. Here’s what Core DNA says in their 2019 Content Marketing Trends Report: discover these five coaching tools that will improve your content marketing. As a content marketing professional, you know that your audience is not your customer. Ultimately, the youth sports teacher has a job: to make the game so fun for players who are looking forward to playing again next season. And, yes, that will make you a better content seller. You put the experience in a box for players and parents – where and when is the training, what should I do, how should I behave in practice, where and when are the matches, what time should the players arrive and what is the success. As a content marketing specialist, the creative letter and the editorial calendar are your roadmaps. And when it comes to content, authenticity is the cornerstone.
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