Bad Coronavirus Response – When a crisis occurs in this

When a crisis occurs, in this case the coronavirus pandemic, it is important to remember that the brand must survive the crisis. In connection with a coronavirus pandemic, you need to determine the extent to which your business is affected by the crisis and respond to it. Then create a crisis management plan that can help mitigate the effects of an inadequate response to the coronavirus. If you expect to succeed at the other end of this crisis, keep working on managing your reputation. Other CEO Ed Bastian foresaw all the potentially negative scenarios by telling his employees that he wouldn’t receive a salary for the next six months, after realizing that the company would have to reduce capacity by 40 percent. If his employees are well-informed, they can pass on the information to maintain their reputation. And because recent events are unprecedented, many employees see big differences in the way companies have chosen to respond and communicate. When sending emails, remember to keep your messages short, transparent, empathetic and easy to read – use bullets. It’s also time to protect your reputation so you can come out of this crisis with an even stronger brand. Follow the latest news and its impact on your community and customers and adapt your messages to the needs of your audience. Continue to publish inspiring and challenging news on your social networking platforms, write blogs and post images as usual. The coronavirus crisis has taken on enormous proportions, so you need to keep it under control.