B2B Marketing News – The total volume of organic research

The total volume of organic research increased by 30%. In the last quarter of 2020, total organic research was up 30.5% over the previous year, and mobile organic research was up 32.7%. The 7% increase, according to data recently published in a Merkle report, is of interest to online marketers. In the last quarter of 2020, social media ad spending in North America grew 92.3 % over the previous year, according to data recently published in the report, with an overall increase of more than 50% over that period. According to recently published research of interest to digital marketers, the biggest challenges for digital video marketers are measuring impact, framing, creating engaging video and producing video content that accurately reflects the brand. Better alignment with brand priorities pays off more for agencies, according to a recent Forrester report of interest to digital marketers. The report also showed that about 75% of brand decision makers were satisfied or very satisfied with their agencies. According to Jamie Gilpin, director of marketing at Sprout Social, who recently shared the company’s media listening data, some B2B marketers haven’t recognized the power of media marketing as a way to humanize public relations. Thanks for reading this issue of TopRank B2B Marketing News, and we hope you’ll come back next Friday for more relevant B2B and digital marketing news. Google recently said readers shouldn’t feel compelled to click on excessive teaser content and encouraged the use of online stories rather than teasers online, noting that it will show less teaser content in its web stories on Google Search and Google Discover. Did you find your own B2B marketing story in industry news last week? Tell us about it in the comments below. For more than a decade, Lane has worked as an editor at the prestigious conference company Pubcon. That includes content adaptation and advertising.