It’s about creating content that addresses what’s important to customers – what they need to know – and not what the company means. I called Marketing Interactions because it was about teaching people how to interact with their buyers. What they don’t know is who their buyers are, what motivates them, what interests them, and the context of their problem with respect to why they would need their product. This is not an indication if you only accept the contact information of a person who has completed a form because they want to read the content and send it to a seller. We need personalities to create relevant content for buyers. Buyer-centric content creation is a reorientation that moves away from your product and goes to the buyer to see how they can solve their problem. The Continuous Experience tells this story from problem to solution through the purchase process. Ardath Albee has over 30 years of experience in the marketing industry and is an expert in training his customers on conversions and revenue growth. Another big problem is that salespeople are always measured by the number of potential customers they produce per month, so they don’t concentrate on the long term. If these are the criteria, it is difficult to argue for the experience of the Continuum. What marketers know best is what their products are, what they believe in and what they want to talk about. David Beebe is an expert in creative content, brand marketing and storytelling. Sellers need to ask themselves what makes sense to their product list buyers. The problem is not the buyer, but the merchant. Join thousands of your colleagues and get the latest information on reputation management, branding, search engine optimization, customer satisfaction and more. It’s often the same problem from one company to another.